Features Overview

Assisted the creative team in rebranding Missouri Star Quilt Co. to modernize its visual identity and align it with evolving customer expectations. Designed a fresh logo, bold color palette, and updated typography guidelines to create a cohesive and contemporary brand image. The rebrand increased customer engagement across digital platforms by 30% within the first six months and elevated brand perception, positioning Missouri Star as a leader in the quilting industry. The new identity also streamlined brand guidelines, ensuring consistency across marketing campaigns, retail signage, and digital assets.

Redesigned the interiors and branding for multiple quilt shops, giving each a fresh, modern look while maintaining its unique theme. Developed custom logos tailored to each shop’s identity, which also serve as navigation buttons on the company’s website, allowing visitors to explore each shop virtually. These updates created a cohesive yet distinct experience across locations, enhancing customer engagement and reinforcing the brand’s appeal. The refreshed designs have driven increased foot traffic and online interest, strengthening the brand’s connection with its community and customers.

Art Direction + Photo styling